Wind and rain create brilliance

　　Wind and rain create brilliance

　　——Remember the 2012 Northwest District New Products Exhibition of Henan Longxin Locomotive

　　Foreword: When Loncin announced that it would hold a new product exhibition for three-wheeled motorcycles in the northwestern district in Lanzhou, the news caused a lot of shock in the three-wheeled vehicle industry. In the eyes of many manufacturers, the Northwest has always been a "wild land", and small troubles, especially in the tricycle industry, have not received much attention. However, Henan Longxin Locomotive has always attached great importance to the development of the Northwest market, and strongly supported the merchants in all aspects. In 2012, under the general environment where the entire tricycle market was declining, the northwestern region rose against the trend, and the Henan Loncin brand achieved great strides. This Lanzhou Conference is the first Northwest Regional Conference held by a tricycle company, and it will become a milestone in the history of the development of the Northwest tricycle market!

　　On October 21, 2012, the new product exhibition of three-wheeled motorcycles in the northwest area of ​​Henan Longxin Locomotive was held in Lankong No. 1 and was a complete success. By then, Henan Loncin became the first tricycle company to hold a regional meeting in the northwest.

　　This conference was actively participated by merchants. Many merchants, including merchants in remote areas such as Xinjiang and Inner Mongolia, came all the way in advance to participate in this grand event. The company’s general manager Zeng Changfei and deputy head of the market management department Dai Xibin and other leaders attended the meeting. The meeting was presided over by Wang Xiaoke, the regional manager of Shanxi and Shaanxi.

　　Focus on motivation and break through three rounds

　　Mr. Zeng Changfei, the general manager of Henan Loncin Locomotive Co., Ltd., made an important speech at the meeting. Mr. Zeng mainly introduced the development and achievements of the industrial group in the past ten years, and focused on the Loncin Bingfeng engine, as well as the F600, The latest 2012 models such as Le Shuang and New Tuyue. The new models that Loncin focuses on have differentiated designs and excellent performance, which can help dealers quickly improve the market competitiveness of their products, effectively adjust the product structure, and enable dealers to quickly increase the market share of Loncin's brand. With detailed statistics and thorough analysis of the tricycle industry, Mr. Zeng aroused the strong resonance of the participating merchants and brought great confidence and encouragement to the merchants.

　　Combination marketing, rebirth from the cocoon

　　This conference discussed how Loncin will find new breakthroughs in the severe market situation. Mr. Xibin from the Marketing Management Department delivered an important speech on Loncin's next marketing strategy. The acting director pointed out that the three-wheeled motorcycle industry has transitioned from an era of rapid growth to an era of stable development. Five major changes have taken place in the market: changes in market supply and demand, changes in product demand structure, changes in brand structure, changes in the number of regional dealers, and consumer psychology Variety. In order to cope with the above-mentioned changes, combined marketing is imperative! The acting manager vividly explained the combined marketing model from advertising, on-site demonstrations, visits to villages, large-scale promotions and other aspects through successful cases. At the same time, through a large number of cases, he summarized very practical combination marketing steps. From the early planning to the later implementation and after-sales, they are very practical, forward-looking and operability, and they have brought great inspiration to the merchants here. , All participating merchants listened and recorded very carefully, and expressed that they would promote it vigorously.

　　Loncin power, rain or shine

　　The weather in the northwest is unpredictable. Heavy rain started at 9 o'clock in the morning, but the rain did not affect the enthusiasm of the merchants. Everyone came to the demonstration venue on the first floor in the rain to visit and test drive the latest models. When everyone saw that Loncin's new models were still powerful in heavy rain, Han's shock absorption was still powerful in heavy rain, and Jinyue was still able to easily pull the Transit in heavy rain, many businesses were enthusiastic and praised. Loncin Three Wheels is domineering and bullish!

　　In the demonstration of Jinyuela Transit, many merchants lined up for a test drive in the rain, and took pictures as a souvenir, saying that they would promote vigorously after returning! In the Han's shock absorption demonstration, the merchants personally experienced the excellent performance brought by the patented technology and said that this is what it is. Authentic Han's shock absorption technology! What is more attractive is the rally competition. After experiencing it for themselves, many businesses are convinced by the powerful engine power!

　　Thanksgiving feedback, work together to achieve a win-win situation

　　After screening by the company, a total of 15 outstanding distributors have won the service star award, the sales promotion award, the sales contribution award, the new product promotion award, the terminal image award, the innovative marketing award and other awards, and they have won the excellent gift from Loncin: Laptops, digital cameras and medals. President Zeng, Acting Chief, Manager Guo, Manager Pei and other award-giving guests presented awards to the winning merchants and took a group photo together.

　　The satisfaction of merchants is the driving force of Loncin. Henan Longxin Locomotive has always spared no effort in supporting the merchants. Mr. He Xiulong, a three-wheeled dealer in Lanzhou, Henan Loncin, is an outstanding business representative in the Northwest region. He delivered a short and enthusiastic speech at the conference. The last sentence "Loncin, NO.1!" resonated with the businessmen present and won thunderous applause from the audience.

　　This dealer conference can be said to be a grand event in the tricycle industry, and it is a milestone. As the first tricycle company to hold a dealer meeting in the northwest, Henan Loncin Motor Co., Ltd. has written an important note in the development history of northwest tricycles! We believe that through the efforts of all Loncin people, Loncin will usher in a brand new tomorrow!